Beer Wine
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Beer wine liquor market expansion, Chen Cheng suffered pincer
Recently, Shenyang, Harbin Brewery Co., Ltd. officially launched the second phase of the production line in Shenyang expansion project, the project plans to invest 100 million yuan, after the completion of the expansion will reach 160,000 tons capacity.
In this regard, Shenyang, Harbin Beer's political manager, said Li, Harbin Beer additional investment due to the current beer market share is growing, and increasingly fierce market competition.
Information, Shenyang market, the demand for beer is about 350,000 tons, nearly 20 brands in the Shenyang market. As of the end of July this year, the national beer output reached 1752.19 million liters, up 16.43 percent over last year, the situation well and increased consumer demand for its beer market share.
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To this end, various manufacturers began to invest in big factories, market share, such as JW, Pearl beer, CR plant in Dongguan, Qingdao Beer factory in Changsha, heavy beer plant in Changde, Harbin Beer factory in Shenyang, etc. .
Wine to seek new breakthroughs
Horticultural Society of China in the first academic year at the annual meeting, the industry pointed out that China will have a structural surplus of wine: one a large backlog of low-quality wine; the other hand, consumers like fine wine as a rare commodity.
Changyu general manager Zhou Hongjiang, said this country's wine giant if it is to the Chinese wine market in the next rule the roost, starting with the source of wine??? Raw materials on a comprehensive manner. It is understood that, in order to seize the upper reaches of the raw material resources, dynasty, Veyron, Huaxia Great Wall Wine domestic brands have set up their own industrial base. The Zhangyu snake Pearl base about a 30 million yuan of investment.
"This year from January to May, the wine production of 137,000 tons, an increase of 15.1%." Sugar & Liquor Corporation, Shenyang, staff said, "China has entered a new phase of the wine competition, manufacturers have the hype from the initial concept into focus on the core competitiveness of products, and as consumers increasingly attach importance to their own health, the wine's market share is gradually increasing. "
Liquor had a hard time
"This year 1 to 5 months, the wine production of about 1.18 million tons, down more than 18.6% over the same period last year, the market in Shenyang, the liquor still occupy one-third share of liquor sales, and in the national market, the wine is far reach this figure. "Jiannanchun bell Northeast general manager, said.
Liquor Corporation, Shenyang, sugar, wine department, said Ms Ma said: "this year, the competition is indeed fierce spirit, and some is ?????."
It is understood that in recent years, wine production continued to drop. However, liquor prices up a few times, so high-end liquor sales did not decline, but sales still down a lot than before. Since 2002, the state adjusted the liquor tax policy change by the bottle by tons of tax for the tax, 0.5 yuan per bottle tax increase for small wine producers and wine only do low-end manufacturers, the day will be even more better and better.
And beer, wine, compared to the growth, liquor market is undoubtedly in a difficult situation, but manufacturers are also low-end price war is more bad market environment, both from the business battle to develop the factory, or industry needs to think and respond.
About the Author
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as adjustable desk lamp , desk lamp tiffany.
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